Since its release in June 2011 many small businesses have been switching to Office 365, Microsoft’s cloud based Office suite, for its numerous features. One useful feature is that you can use Outlook to create and share your contacts’ information in a professional manner by using electronic business cards.

Here’s how to create and share an electronic business card:

Create an Electronic Business Card

1. Open Outlook and select Contacts followed by Home. Click on New Contact.
2. When the Contact window opens, press Business Card and the Edit Business Card window will open.
3. You will be able to enter contact information into the relevant areas under the Fields box.
4. If you want to add an image or change the layout of the business card, press the Layout button located in the right side of the screen.
5. When you have entered the information, press Ok and the business card will be saved as a .vcf file which is readable by most email clients.

Add an Electronic Business Card to an Email If you have saved a contact’s information as a business card, you can easily attach the card to an email.

1. In a message select the Contacts pane and search for the business card you would like to attach. When you find it, click it.
2. Select the Home tab, followed by Forward Contact. A drop-down menu will open, select As a Business Card.
3. You will see the business card as an attachment in the email.

Add a Business Card as a Signature You can add a business card to your signature in any email.

1. When you create an email message click Signature and select Add signature.
2. Select the signature you would like to use, if you have one. If not, press anywhere in the white space below Edit signature.
3. Click Business Card beside the paragraph alignment buttons in the Edit signature field.
4. Select the contact name you use and press Ok. Your contact information will show up at the bottom of the email as a downloadable .vcf file.

If you’re a user of Office 365 and would like to learn more, or would like more information on Office 365 or other products, please give us a call.

Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

There are many advantages to allowing access to social networks at the office. If you‘re hesitant to completely open the social media floodgates, try doing so in short periods, like the final three hours of the working day.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

Microsoft is one of the largest software companies in the world, offering a product catalogue that has something for everyone. With products like the Microsoft Office suite, Microsoft all but dominates the desktop office business. The next step for Microsoft has been to move their business services to the cloud.

Microsoft’s cloud based office suite for businesses is called Microsoft Office 365. Office 365 includes Word, Excel, PowerPoint, Outlook and OneNote - and Microsoft Server products e.g., Lync 2010 and SharePoint Server. All programs are accessed via a Web browser, offering users the ability to access the programs from the office, home or anywhere in between.

On March 14, 2012 Microsoft held a press conference announcing that the price of Office 365 subscriptions will be reduced by up to 20%. This decrease will apply to all new and renewing direct customers.

The price cut is a great advantage to many potential customers as it makes Office 365 more competitive with other cloud based office solutions such as Google Apps. This is also beneficial as many businesses already use the desktop versions of Microsoft Office. If they switch to Office 365, employees will be comfortable with the cloud version, as the software is exactly the same as the desktop version.

It’s the perfect time to look into Office 365 and see what it can bring to your organization. If you’d like to learn more about Microsoft Office 365 or other products from Microsoft, we are your go-to experts and will be more than happy to help.

In the past, most office software was just that, office software. There was little to no ability to make the software yours, to set it up how you like. This has been changing in the past few years, with many programs allowing for customization - settings and appearances can be altered to suit users’ needs and preferences. Microsoft Office 365 is one such program.

Microsoft Office 365 is first and foremost a suite of familiar office software for businesses to use in their day-to-day operations. But just because this software is instantly recognizable as a Microsoft product, it doesn’t mean that you can’t make some small changes to personalize your computing workspace. Here are a few ways you can do just that:

Set Your Profile Picture You can set a profile picture which will show up on any window or application that has the ability to show your image - e.g., Microsoft Lync. To set your picture:

1. Log into Office 365 and go to the Home page.
2. Click the My Profile header. It’s located in the top right hand side of the screen, underneath your name.
3. Click Change Photo.
4. Choose your photo by selecting Browse. It’s recommended that your picture be under 100kb in size, you’ll get an error message telling you if it is any larger. When you have selected your picture, press Save.

Add a Signature to Your Emails Many business emails include a signature at the bottom, a way to make each email seem a little more personal, or provide more information including contact details and a potential message about an upcoming promotion. To set your signature:

1. Navigate to the Outlook page, click on Options. It’s located in the top right hand side of the screen, underneath your name.
2. Click See all options from the drop-down menu that opens.
3. Select My Account, followed by Settings which is located in the left hand menu.
4. Under the Mail Tab, you will have an option to edit your signature. If you want Outlook to automatically place your signature on every outgoing email, click the radio button below the signature that says Automatically include my signature on messages I send.

If you don’t choose to have Outlook automatically add your signature, you can add the signature in your email by selecting the Messages Tab in each new email, and clicking the little arrow below Signature. A list of created signatures will be shown, select the one you wish to use.

Add Your Picture or Logo to Your SharePoint Site If your company uses SharePoint, you can add a logo or picture to enhance what is a relatively plain environment.

1. First, you need to create an image. You can use almost any picture, just ensure you can legally use it. Get creative, this is your space!
2. When you have the image you want to use, open SharePoint, click Site Actions and select More Options.
3. Select Picture Library, and in the window that opens, select a name for a new library, and press Create.
4. Your new Library should be on the left side of the screen. Click to open it and select Upload.
5. When your picture shows up in the library, select it twice, so it’s in its own window. Copy the web address from the top of the page.
6. Under Site Actions select Site Settings followed by Look and Feel.
7. Beside Logo URL and description paste the URL you just copied. Click Ok and your image will show up on your SharePoint site.

With a few steps you can make Office 365 a little more personal. Just be sure that you can legally use the images you select. If you would like to learn more about Microsoft Office 365 or any other Microsoft products, give us a call.

It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

March is almost over, many of the big companies and MNCs have released their bonus figures, tax season is in full swing, the economy is kind of rebounding and people are looking for work. Chances are, your company will be hiring a new staff member or two in the near future. One of the most popular ways is to conduct interviews via VoIP based programs such as Skype and Microsoft Lync. Do you conduct interviews using VoIP?

Let’s face it, there are very few people out there who love conducting interviews. The ones that do, are journalists, the rest of us see it as a means to the end. But that doesn’t mean that you should put interviews on the back burner. Remember, the purpose of the interview is to find an employee that meets your needs and is a good fit for your business. Many of us have watched or conducted interviews over VoIP, and have walked away unimpressed, or unsure of the results. Here are some tips to ensure you get the most out of VoIP while interviewing.

Remember the Rules
Many of us have another identity or personality when we are online, it’s common to see people who are usually quiet and reserved in real life become very vocal when placed in front of a computer. This also happens when people conduct interviews online, another personality often comes out during the interview. Remember: even though you are conducting an interview over VoIP, it is still an interview, and as such, you need to follow the same rules and guidelines you would when conducting a face-to-face interview. One of the biggest things interviewers forget when they conduct interviews via VoIP is that you are a representative of your company and its brand, the interviewee will form their own opinion based on what you say and how you act. Adopt your face-to-face interview persona, not the online persona.

Lights, Camera, Office?
When conducting the interview it is best to pick a well-lit spot, with minimal to no distractions. Your office may be the one with Nirvana posters on the wall – which is cool – but they’re probably not the best thing to have as your background during the interview. The best spot to conduct face-to-face interviews is in a conference room, so why not conduct the online interview there? If you don’t have a conference room, pick a quiet spot in the office. Wherever you settle, be sure you are comfortable there, as chances are you will be conducting more than one interview.

When you have found a good spot, be sure to turn off your cellphone, or at least put it on silent. Also be sure to turn the various sound alerts on your computer off. Nothing is more annoying to interviewees than being interrupted mid-sentence by a telephone call, or the ubiquitous IM alert.

Test the Tech
Before you conduct the interview, ensure you are familiar with the program you are using. You don’t want to accidentally mute the interviewee, or even worse, hang up on them. It is a good idea to set up in the place you are going to be conducting the interview, and check that the internet connection is stable, or if you are using WiFi, that the signal is strong. Conduct a test call with a colleague or another person to ensure that your webcam is working correctly, and you can hear the other person. It is best to do this a few days in advance, so you can iron out any glitches or problems with lots of time to spare.

If a technological mishap occurs during the interview, or you lose your connection, don’t give up and walk away, simply call the interviewee back, apologize and carry on. Better still, establish at the outset that if there is a problem, you will definitely call back. This will ensure that the interviewee isn’t calling you when you are calling them.

The Interview
Remember that you are using technology for the interview, and this technology has many useful features, the most pertinent being the ability to record. Being able to play the interview back later if you feel you have missed something, or want to know other employees’ opinions, is an excellent perk to using VoIP. Be sure to let the interviewee know that their interview will be recorded, as it could be illegal to record the person without their consent.

One common oversight by both the interviewer and interviewee is time. It may happen that you need to conduct an interview with someone in another timezone. It’s important to be aware of the time difference and ensure that both parties are on the same page. Also, if you’re in an area that has Daylight Savings Time, be aware that some places don’t observe it, and adjust accordingly. If you know the interviewee is in another timezone, clearly state when you are setting up the interview time, if you mean your time or the interviewee’s time.

Finally, when conducting the interview: be aware of where you are looking. Most programs will have the other person in a large image with you in a smaller image. Look at the image of the person when they are speaking, and at the camera when you are speaking. This is the best way to replicate eye-contact in a face-to-face interview.

When you remain professional and can execute a good interview using VoIP software, you can be sure that the interviewee will be impressed and will want to join your company. Good luck! If you would like to know more about using VoIP for interviews, or other business operations give us a call – we are more than happy to hear from you.

We all use technology, and many of us are comfortable setting up and using multiple programs, but what happens when a product stops working? Most business owners or managers will be on the phone to support looking for answers, or wading through hundreds of search results for a fix. Does it have to be so hard?

The answer is: No, it does not have to be. Microsoft Office 365 is a good example of a suite of programs with a strong background of troubleshooting and support resource data bases. If you have a question or problem while using Microsoft Office 365, there are a number of ways you can get the problem solved.

• Troubleshooting Tool:  This tool should be the first place you look when you have questions or need support. When you go to the page you will asked four questions and presented with links to solutions based on the answers given.
• Office 365 Community: The community, run by Microsoft, provides information on all aspects of Office 365 with the majority of the information being provided by users of the various products. This community also has information on updates and commonly asked questions. It’s a good idea to check with the community to see if there are any other users who have had the same questions or issues as you.
• Office 365 Technical Blog: If you can’t find answers on the Community page, try looking at the Technical Blog. The blog is run by Microsoft engineers and is a direct link to the developers of the product you are using. Any answers to questions on this blog will often be straight from the source with the answers usually being more on the technical side with lots of explanations or update information.
• Tools and Diagnostic Wiki: This is a wiki article that covers products in the Office 365 suite. Think of this as the umbrella section that covers troubleshooting of all issues, while providing you with links and updates related to troubleshooting. You can search issues based on product plan, specific products, services, and more. If you are having a problem not covered by the other resources, chances are you will find the answer here.

With comprehensive coverage and a number of different places to go to when you have questions or a problem, you should be able to get back on track in no time. Please contact us if you would like to know more about Office 365 or any other Microsoft products.

Hey, it’s nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it’s something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own ‘Pinboard’ where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn’t exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market.
The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time.
As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you’re there.

3. Use other social media to augment Pinterest.
Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent.
As mentioned earlier, since Pinterest isn’t big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you’re a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What’s good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Online meetings and calls are a good way to have meetings, conference calls, or any form of communication without the need for all participants to be in the same office or location. The only drawback to these programs is that if a meeting needs to be recorded it could be tough, or even impossible, to achieve.

Microsoft Lync Online, a service of Microsoft Office 365, has recently introduced a solution to this problem. Users can now record meetings including all related audio, visual, presentations, and more related to the meeting and or call.

Recording can be started during any meeting by clicking the more options (>>) button and selecting the red Start Recording button. Recording controls will be at the bottom of the window. Once the recording has finished, it will be saved, unless changed, to C:/Users/YOUR USER NAME/Lync Recordings.

With two clicks of a mouse, users can record valuable meetings and easily access them for later reference or revision. For more information on Microsoft Lync Online and Office 365, please contact us.

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know
While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

1. Log into your Twitter account
2. Press the # Discover button at the top of the page
3. Press Find Friends
4. Log into the various accounts available
5. Add people as followers

This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds
You can combine your Twitter and Facebook feeds easily:

1. Log into your Twitter account
2. Select Profile Settings
3. Select Profile
4. Select Post your tweets to Facebook
5. Follow the instructions provided

Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you – so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business
This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.